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"I'm proud to work with Redi-Rock"
2016 Ad Campaign
For a new campaign, we wanted to create a hero's journey narrative. By focusing on various "heroes" (an installer, a designer, a builder), we centered Redi-Rock as the expert there to guide the user. The ads focused on specific problems that had been solved, while featuring quotes and data to reinforce the narrative.
To ensure the ads were successful and memorable, we participated in ad studies in various publications. We regularly placed in the top ads in each issue.
"This catches the eye, effectively shows what they're selling and what it looks like after installation. When I need a retaining wall I would love to go with them."
- Ad Study Feedback
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